A VETERAN COPYWRITER FOR ALMOST THREE DECADES, I OFFER A BROAD SPECTRUM OF SKILLS, AMONGST OTHERS:
• Extensive writing, advertising and marketing experience
• 14 years in specialist retail writing and TV production
• Excellent conceptualising
• Strong leadership qualities, along with teamwork ability
• Confidence with client presentations
• Full bilingualism in English and Afrikaans
• Fast, accurate proofreading, translations and editing
• A stable work history
• Effective communication skills
• Budget conscious
• Sound references
I have been a copywriter for most of my working career. Born and raised in Jo’burg, I cut my teeth in the early ‘80s at Grey-Phillips, Bunton, Mundel & Blake, which was then one of South Africa’s most prestigious agencies. Grey’s produced some of SA’s most memorable ads, including the first two-minute Sun City ad, “We will rock you”, and the launch commercial for the first BMW 3-series. In this fertile creative soil, I, as rank junior, flourished and fell in love with my craft, during the heady days of advertising’s ‘golden era’.
Fortunately, Grey’s boasted a ground-breaking internship programme that took newbies through all the aspects of the business, from design and copywriting, to production, media, marketing, strategy, and consumer psychology. During this time I also completed my Advertising Diploma through the AAA (Association of Advertising Agencies), adding more solid theory to practice.
I left Grey’s after 3 years and did a year’s stint at Bernstein, Loxton, Golding & Klein, working with Ross Chowles, before moving to Cape Town to join Lintas (where I spent 2 years). I subsequently took root at Berry Bush BBDO, where I worked for 14 years.
Thereafter, I embraced the demanding job of raising two little boys while simultaneously juggling with freelance work, servicing diverse local businesses along with overseas clients and several agencies, before landing in the corporate world of the Clicks in-house agency, Beyond the Blue, in 2009 … and here I am still!
Having started as a freelancer, I am now Senior Copywriter (managing a small in-house and freelance team), as well as general proofreader, editor, TV and radio scriptwriter and producer, and general copy dogsbody.
Apart from the Clicks Group itself (which incorporates Musica and The Body Shop), I’ve worked on some of South Africa’s top retail accounts, including Shoprite Checkers and Ackermans, as well on big brands like Husky Dog Food, Pampers Cat Food, All Gold Tomato Sauce, Purity Baby Food, BP, Sanlam, and many more.
Over the years I’ve written everything from TV ads, radio spots and print ads, to leaflets, brochures, websites, audio-visual presentations, billboards, emailers and SEO digital posts.
Big or small, I’m passionate about what I do! I’m also a versatile, dedicated, youthful, people-person who is full of great ideas and top-notch copy that’s guaranteed to add valuable input and excitement to any business or brand.