·
14 years’ experience in
retail copywriting and a stable work history
·
Over 20 years’ writing,
advertising and marketing experience
·
Fully bilingual in
English and Afrikaans
·
Sound references provided
·
Effective communication
skills
·
Able to enhance a team
effort
·
Confident in dealing with
clients
·
Professional portfolio
can be viewed
·
at http://www.siobhan.co.za/portfolio
CREATIVE AWARDS
Ø
Ad of
the Month for Everfresh Milk launch print ad
Ø
Pendoring
Award for Afrikaans retail radio spot for Shoprite Freshness
Ø
Reader’s
Digest Flexibility Award
Ø
Overseas
Retail Award: FMI Woman’s Day Advertising Award for Shoprite Freshness TV
Commercial in 1996 in the USA
Ø
Tarentaal
Afr Radio Award for Supradyn Vitamins
PERSONAL DETAILS
Full Name: Siobhan
Helene Rothenburg (neé Roux)
Address: Cape Town,
South Africa
Contact No’s: +27 21
788-6070 (Home/Fax)
082 926 3313(Cell)
Nationality: South
African
Languages: English
& Afrikaans. 100% fluent written and
spoken.
German (basic Matric level)
Fun
activities: Yoga,
Tango, NIA dancing, Reading, Theatre, Cooking, Movies, Gardening and Esoteric
Studies
EDUCATION
SECONDARY EDUCATION:-
HELPMEKAAR GIRLS' HIGH (JHB)
Matriculated 1978
with a first class pass. Two distinctions.
Subjects: Afrikaans
(A), English (A), German (C), Science (B), Maths (B), Biology (B)
Prizes & Awards: Honorary
Colours for Academics, Debating Society & Drama
Sports: Gymnastics (S-TVL
Provincial Colours), Diving (School Team), Hockey (2nd Team), Modern Dancing
(Grade 3 Certificate)
Leadership
roles: Class Captain for 2 years
Master of Ceremonies at Matric Farewell
Head Girl at
Primary School
TERTIARY EDUCTION:-
1989 - DAMELIN: 3-year AAA Diploma (Advertising
Diploma) : part-time
Subjects:
o
Marketing
(incorporating Business Administration)
o
Market
Research
o
Advertising
Production
o
Copywriting
& Design
o
Economics
o
Law
o
Media
o
Behavioural
Studies (Consumer Behaviour)
OTHER INSTITUTIONS ATTENDED:-
UNIVERSITIES ATTENDED: STELLENBOSCH, R.A.U. AND UNISA
(Part-time).
Incomplete
degree. Became interested in the ad
industry and started studying for a more relevant qualification.
Major subjects
passed:
o
English
1
o
Maths
1
o
Physics
1
o
Political
Science 1
o
Economics
1
o
Afrikaans/Dutch
Literature
CAREER DETAILS
Feb ‘92 – March 2006
BERRY BUSH/BBDO (CAPE TOWN)
Senior Copywriter.
Accounts I’ve worked on:
Ackermans,
Shoprite, Checkers, Hyperama, BP, SFW (Nederburg, Sedgwicks Old Brown Sherry),
Pamper, Husky, Just Tiles, Wella, Colman Foods (Purity, Colman’s Mustard), Canesten 1VC, Vineyard and Townhouse Hotels.
Reason for wanting to leave: Seeking a new challenge after 14 years of loyal service.
Feb ‘90 - Jan ‘92
LINTAS (CAPE TOWN) - now known as PUBLICIS
Bilingual Copywriter.
Above-the-line conceptualising and copy on the
following accounts:
Sanlam, Santam
Short Term Insurance, Everfresh milk, ,Everfresh custard
Bonnita corporate,
K.I.C., Rooibos Tea Board, Sanlam Properties, Glenryck and Saldanha Pilchards,
Vital Health Foods, Bokomo Cereals.
Reason for leaving: Better
remuneration
January ‘89 - January ‘90
BERNSTEIN, LOXTON, GOLDING
& KLEIN (JHB)
Below-the-line Copywriter.
Direct response
and below-the-line conceptualising and copy on all Standard Bank products,
Stannic, PG Glass, PG Windscreens, Denny Mushrooms and Wilson Rowntree.
Reason for leaving: To move to
Cape Town
1987 and 1988
LOUIS
WILSENACH GROUP (JHB)
Bilingual Copywriter.
Conceptualisation
& copy on: Simba Chips account,
which included Niknaks, O'Gradys, Chips,
Cheese Busters, Ouma Rusks, Kreols, Nibblestiks, Fritos, Ghostpops, Chipniks.
Other accounts included : Dashing Office Furniture, Fedfood, Golden Harvest
Cereals, Fedbisco, Granola Bars, Santambank, Don Gray Computers, Ruto Mills,
Huggies Nappies (Below-the-line promotions).
Reason for leaving: Better remuneration & career prospects at
a bigger agency
February ‘84 - March ‘87
GREY PHILLIPS, BUNTON MUNDEL
& BLAKE (JHB)
Started as a Trainee
AE to 2 Account Directors. At that time, it was the biggest ad agency in
the country. Worked on accounts such as BMW, Beacon Sweets, Nedbank, Beechams,
Gramophone Record Company.
Transferred to the
Production Department as Production
Secretary after 1 year. General production duties. Plus Art Buying for the creative
staff.
After another
year, I was then given the opportunity to try Afrikaans Copywriting.
Translations and
writing/conceptualising Afrikaans copy for press advertisements, radio spots and
TV commercials. Selecting voice-over artists for radio and TV commercials.
Attending radio recordings and TV shoots/ & voice-overs.
Accounts : BMW,
Nedbank, Damelin, IBM, Robertsons, Tastic Rice, United Tobacco Company, Wimpy,
Willards, Cuthberts, Sun International, Allied, Escom & more.
Reason for leaving: Advancement of my career to English writer &
better remuneration.
September ‘82 - February ‘84
MITRACO PROMOTIONS (JHB)
Private Secretary to the Marketing Director.
Promotions and
Public Relations Company. All secretarial and PA duties a small company requires.
Reason for leaving: Company went into liquidation.
April - November 1982
EMI Record Co. (JHB)
P.R.O. under Artist & Repertoire Manager, Mr Dave
Penhale.
Visited radio
stations, D.J.'s and the SABC. Sampled them with new Afrikaans releases.
Organised in-store promotions for local South African artists, such as Carike
Keuzenkamp, Billy Forest, Bles Bridges, Barbara Ray, etc.
Reason for leaving: Retrenchment of staff. Music industry was under
pressure. Afrikaans artistes were not very popular during the time of
Apartheid, so the department wasn’t making much profit from them and they did
not want to promote them anymore.
August ‘81 - March ‘82
INDUSTRIAL DEVELOPMENT
CORPORATION SA (JHB)
Secretary to Vice-Company Secretary.
Worked with all
company share certificates, Director's lists and share registers.
Reason for leaving: Better remuneration and job was very boring.
January - August 1981
SPECIALISED EXHIBITIONS (JHB)
Private Secretary to Exhibition Manager, Mr Stan
Young.
Reason for leaving: Better remuneration. Wanted a new experience. Study
aid offered by the new company was an attractive proposition.
REFERENCES
Lewin de Villiers,
Founder & ex-Creative Director of Berry Bush BBDO (now known as BBDO Cape
Town).
Cell: 082-455-3477
E-mail:
lewben@iafrica.com
Ms Francé Beyers,
ex-Marketing Director of Ackermans
Cell: 083-658-6393
E-Mail:
peb@tiscali.co.za
Ms
Louise Hamman
, Marketing Manager of Ackermans.
Cell: 083-658-3225
E-Mail :
lhamman@ackermans.co.za
